Indianapolis Motor Speedway

Project information

Indianapolis Motor Speedway (IMS) needed a partner to design, architect, and develop a new IndyCar experience that would enable them to surface telemetric driver and track data to IndyCar race fans. The new experience presents never before seen or accessible track data, adding a new dimension to racing and an immersive experience for fans. The beta was launched on May 29th, 2016 for the 100th running of the Indianapolis 500. I was the lead UX designer and Front-end developer. I used a combination of Sketch and InVision to collaborate with my client.